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Best and Worst of Americas Marketing Machines: An Inside Look at the Triumphs and Disasters from the Fortune 500 to the Start-up Company Next Door
Oliver Wight Publications (
October, 1994 )
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we are currently unable to offer this title. It may be out of stock with the publisher or out of print. If you would like to purchase this title, we recommend that you occasionally check this page to see if it has become available. |
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Should be required reading for all budding entrepreneurs  |
Even if you only read the 31 key points on the first four pages you will be better informed and more likely to succeed with creating a start up. Communicates the reality rather than the myths of creating high tech start ups and raising venture capital.We provide a copy to everyone entering our incubator - it saves much time and pain later.
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An excellent, informative book  |
The best book I have read about high tech start-ups. If you are thinking of doing a start-up read this book first - as well as giving a lot of information about doing a startup it goes into the downsides and risks of such a venture. It is well written, concise and packed full of real information rather than theoretical examples. More than anything it will help you negotiate a fair deal with the venture capitalists. It also goes into a good amount of detail on writing your business plan and a strategy for getting funded.
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This book prepared me for the journey. |
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I just got the first round of VC financing and Mikes book definitely helped me. I think it would be even more helpful if it can give some examples on how some internet software start-ups were valued and how to negotiate with the VCs so we can get the best possible deal.
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